You’ve launched your website. You have your Pay-Per-Click campaign running. You’ve written numerous articles on your blog and generally done as much as you can to bait the world wide web for inbound links.
And you wait. And you wait. Unfortunately, link bait - the desire to create content of an interesting, linkable nature cannot become anything without exposure. To get exposure you need to actively tell people about your content via established channels. This is where the press release becomes invaluable.
Press Release Copywriting - not only to ensure your press release is engaging and interesting, but to also ensure its written with the web in mind. Human Friendly / Search Engine Friendly are the cornerstones of good quality online copy - and that is exactly what we offer.
Mass Media Dissemination - getting your releases out to thousands of global news and niche interest sites is a laborious task. Let us take out the heavy lifting and with our distribution partners push your releases to websites such as Google News and Yahoo.
Tracking & Analytics - integrating analytics software into your website so you can see in bound traffic as it arrives, and know exactly where it’s coming from and what it’s looking for. Having this information allows you to concentrate your budget on the areas it can have the biggest impact.
Social Media - we can place your releases on industry specific websites and blogs as well as social networks to further enhance your click thrus.
The Press Association - If you believe your release would be of major editorial interest we can distribute it to the Press Association and top UK newspaper and media outlets.
Traditional PR firms will usually charge an ongoing monthly fee for a variety of co-ordinated efforts.
Online PR affords a more bite sized approach in which you simply pay per release dependent on the scope of service you want.
For example the writing of a 400 word release (taken from your draft), embedding of links to your website and supporting photos, in addition to submission via our distribution partner costs from as little as £190 per release.
If you want maximum exposure, including the Press Association the distribution charge increases to £350.
Most clients of course want to conduct their online PR in conjunction with their overall search engine marketing strategy - ensuring site analytics, local website archive of releases, adjustment of landing pages and pay per click ads as well as email marketing to ensure maximum co-ordination.
As a full media agency we can co-ordinate and execute your entire online strategy.
For more information on the benefits of conducting integrated online marketing activities please read our article - A Holistic Approach to Search Engine Marketing.