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I saw this article on www.evo.uk.com, and thought you'd be interested... What is Viral Marketing? The frequent use of the term viral marketing and/or viral advertising would suggest a relatively new phenomena.  In fact the idea has been around and used with success for many years, though it’s true, in the area of Web 2.0 - social networks, video sharing and Flash gaming, viral marketing has seen an explosion. Click below to read the full article. http://www.evo.uk.com/87/