evo design - graphics, photography, web

  • Monochrome Madness

    It’s always nice to be noticed, and the evo site has been picked up in an article on WebDesigner Depot - titled 50 Monochromatic Websites.

    Blog Photo

    News

  • Make Your Budget Work

    Successful marketing relies on research; knowing your customers and your marketplace.

    This is not rocket science, but so many businesses pour money into advertising channels that are completely fruitless.

    They don’t do it on purpose, they do it because they make unfounded assumptions about their market.

    Make conclusions not assumptions.

    It’s so easy in business to draw unsubstantiated conclusions about what we do. Perhaps borne out of a desire to impress, to demonstrate we know our market, or maybe naivety. Whatever the reason you should always try to justify your claims. Make conclusions not assumptions.

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    Marketing

  • Accessibility in a Nutshell

    Ensuring your website can be used by everyone is not simply about law and ethics, it makes great business sense.

    For many years businesses have been required by law to ensure their premises are disability friendly.  In particular retail facilities must ensure appropriate placement of lifts, toilets, hand rails and ramps so that anybody in a wheelchair can enjoy the same shopping experience as those on foot.

    There is already legislation in place to ensure businesses maximise the usability of their website for those with disabilities.

    It stands to reason that your website, the digital representation of your business, should abide by the same laws and ethical codes as your bricks and mortar namesake.  And not surprisingly it does.  There is already legislation in place to ensure businesses maximise the usability of their website for those with disabilities.

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    Usability