09
Feb
Ask your customers to buy. I read this in a business development kit by Brendon Sinclair published by Sitepoint. Many businesses have great products and/or services but fail to get around to asking their customers to buy.
It seems a huge over-simplification of what businesses refer to as marketing. In fact there are organisations who fail to deploy an adequate marketing channel with a succinct call to action.
“Hey Guys, we make ‘this’ and we think it would be great for you. It does x,y,z and is available at this discounted price for a short time. If you’re interested - do this!”
In fact there are organisations who fail to deploy an adequate marketing channel with a succinct call to action.
Sounds very straightforward? It is quite staggering how many people don’t actually utilise such a basic approach to developing their business.
Some would argue they send out their glossy brochure with a business card. Or invite people to look on their website. This is not the same. This is asking people to look. It’s not asking them to buy.