evo design - graphics, photography, web

  • Email Marketing Works!

    09
    Feb

    Ask your customers to buy.  I read this in a business development kit by Brendon Sinclair published by Sitepoint.  Many businesses have great products and/or services but fail to get around to asking their customers to buy.

    It seems a huge over-simplification of what businesses refer to as marketing.  In fact there are organisations who fail to deploy an adequate marketing channel with a succinct call to action.

    “Hey Guys, we make ‘this’ and we think it would be great for you.  It does x,y,z and is available at this discounted price for a short time.  If you’re interested - do this!”

    In fact there are organisations who fail to deploy an adequate marketing channel with a succinct call to action.

    Sounds very straightforward?  It is quite staggering how many people don’t actually utilise such a basic approach to developing their business.

    Some would argue they send out their glossy brochure with a business card.  Or invite people to look on their website.  This is not the same.  This is asking people to look.  It’s not asking them to buy.

    read more

    Marketing