17
Mar
There are literally billions of web pages out there, how do you ensure your website ranks top of the world’s search engines.
The number one goal of any webmaster is to get the sites they host into visible locations in the directories and search engines of the world wide web. In fact the phrase that encompasses this activity and the number one buzzword for a plethora of tech businesses is - SEO, or search engine optimisation.
The essence of this practice is to understand the criteria that ‘tick the boxes’ of the major search engines and ensure your sites meet these criteria. But is it science, art or black art.
A great number of SEO companies will give you chapter and verse on the scientific approach to better ranking, and of course there are a huge number of techniques to enhance a website’s appeal to a given indexing algorithm. But when all said and done a website’s visibility rests squarely on a single concept - content.
SEO,