15
Oct
So much of advertising focusses on perceptions and not reality - but why?
It turns out we are just as thrilled with perceived value as we are with real value.
Whilst it’s important to avoid gaps between perception and reality (cognitive dissonance), there’s nothing wrong with having a little fun with marketing communications.
This is superbly demonstrated by Rory Sutherland in an amusing and insightful TED lecture called - Life Lessons From An Ad Man.