04
Jun
At long last iTunes UK users finally get the chance to purchase and rent movies as their American cousins have been doing for some time.
Movie purchases are £6.99 for library tittles, £10.99 for new releases, with rentals at £2.49 and £3.49 respectively. HD rentals are an extra £1.00. Not all together bad pricing when compared with Sky Box Office or a Blockbuster rental especially when factoring the enormous convenience.
Of course the real beneficiaries of this announcement are those who have an AppleTV. The AppleTV is the device that sits next to your TV wirelessly syncing content with your computer so you can access it through your TV Home Cinema system.
The AppleTV has been around for quite some time but Apple have been reluctant to push it in the UK until movies where availabe on iTunes. Whilst the device makes an excellent living room juke box it’s the movies that have the real potential to make AppleTV a must have Christmas gadget.