17
Mar
There are literally billions of web pages out there, how do you ensure your website ranks top of the world’s search engines.
The number one goal of any webmaster is to get the sites they host into visible locations in the directories and search engines of the world wide web. In fact the phrase that encompasses this activity and the number one buzzword for a plethora of tech businesses is - SEO, or search engine optimisation.
The essence of this practice is to understand the criteria that ‘tick the boxes’ of the major search engines and ensure your sites meet these criteria. But is it science, art or black art.
A great number of SEO companies will give you chapter and verse on the scientific approach to better ranking, and of course there are a huge number of techniques to enhance a website’s appeal to a given indexing algorithm. But when all said and done a website’s visibility rests squarely on a single concept - content.
What happens to rubbish tv shows? What happens to bad books? What happens to poorly written newspapers? They all go in the bin and die a swift death. The reason is the same regardless of the medium; the content simply isn’t good enough.
Sure you will hear countless SEO’s telling you that they can put your website top of the list. In reality if your website is top of the list it’s because your content is good not your optimisation.
Search Engine Optimisation is an important task that should be conducted by all webmasters but all the SEO techniques in the world will be fruitless if your website’s content stinks.
Search engines are getting better and better at separating the wheat from the chaff and they will only get better.
My advice, generate good ‘free’ content. Inform a community of people who your think will be interested in your content. Then, let things evolve naturally as they would in any community with strong resources.
If you are a business then give something for free. Yes your heard it. Too many businesses have been sold web sites on the promise of colossal sales increases for little effort. The reality is customers will only be interested in your website if there is truly something of value there. So have a look at ways in which you can help your customers; what information can you provide them that will make improve their opinions of you.
Get your content right and you really will see the difference.
SEO,