evo design - graphics, photography, web
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Allerton Health Centre Website Launch
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JulFollowing several months of research and development we are proud to announce the launch of the Allerton Health Centre website.
The goal of the project was to transform the existing treatment focussed microsite into a much more immersive, content rich and community oriented user experience. The Allerton Health Centre has been based on Smithdown Road, Allerton for over 20 years, delivering quality complementary health services to the local community.
It has a strong reputation for first rate care in areas of osteopathy, physiotherapy, colonic hydrotherapy, acupuncture, massage, cranial osteopathy, reflexology, reiki, aromatherapy, chinese and western herbal medicine. Our objective was to communicate this value through the user experience but in a highly accessible, structured and none-overpowering way.
The suggestion was to take the overlapping sections of treatments, practitioners and general healthcare and merge them naturally throughout the website in addition to leveraging other channels such as social media and email marketing.
Many websites in this industry are dominated by heavy usage of stock photography. Whilst stock can help to capture and convey some elements of a brand it fails to capture the human dimension present in many businesses. The high levels of customer service and loyalty at the Allerton Health Centre called for inclusion of the familiar and friendly faces so evident in the brand experience.
It’s hard to imagine how evo could have better captured our requirements
“It’s hard to imagine how they [evodesign] could have better captured our requirements, even after a matter of days our team has felt the impact of this project. What’s not evident merely from the front of the website is the degree to which my staff have complete control over content, without the need to contact the agency”, commented Jennifer Green, owner of the Allerton Health Centre.
“We pride ourselves as being Liverpool’s premier complementary health clinic and now I believe we have a website which echoes this.” Commenting on Jennifer’s praise Andy Pimlett, founder of evodesign adds “It’s through comments like this we know we have gotten the balance just right. evodesign’s focus is to deliver solutions that intersect design, marketing and technology such that our client’s feel a measurable impact on bottom line and not just feel they have ‘a pretty website’.
In addition to visiting the new Allerton Health Centre website you can also follow the Jennifer Green clinic via Facebook and Twitter.
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